Using Anti Aging Goji Serum

By Mattie MacDonald


Beauty is associated with youth all over the world. In many cultures, grey hair is equated with wisdom, while other social groups may deny any extra credit for years of experience. However, all seem to celebrate smooth skin, talk of ageless beauty, and have some sort of legend about an elixir of youth. Anti aging goji serum is one of the hundreds of ways to fulfill this wish to stop the clock.

Some people doubt that moisturizing creams and lotions, firming creams, or skin-tone restoring products are effective. Dermatologists sometimes advise that the skin serves as a barrier to outside substances, so no topical product will be absorbed. On the other hand, trans-dermal application of nutrients is considered by health authorities to be in many ways superior to ingesting them.

Others believe strongly in the ability of skin products to slow and reverse the process of aging. The skin on the face, hands, and body responds to physical changes in hormone production as the body grows older. There is a general loss of firmness, an uneven tone because of sun damage, and the presence of fine lines and wrinkles. Under-eye puffiness and dark circles, brown spots, and sagging facial and neck muscles are other symptoms of age.

The goji berry has been used as a 'fountain of youth' in Chinese medicine for centuries; some authorities say for four hundred years, others for five. This small red berry grows in the Himalayas and is rich in nutrients, including a high antioxidant value. Deactivating the free radicals that cause many physical changes in the human body has been recognized as important to total health, and this is what antioxidants do.

Serum means a clear, viscous liquid. It is a term used for the clear fluid in the bloodstream that carries red and white cells throughout the body, delivers nutrients, and removes waste products of metabolism to the elimination organs. In the beauty world, it means a semi-clear liquid lighter than a cream but heavier than water. With no need to achieve a creamy texture, serums can contain little but active ingredients.

Lots of skin care specialty products are based on the nutrient-rich goji berry. Such products often get rave reviews from consumers who find they get their money's worth with regular use. The beauty industry is founded on the perceptions of their customers, who disregard outside evaluations if their personal experiences are positive.

However, many of the leading companies do base their formulas on scientific research and clinical trials. This is often done at company expense, which is one reason that this sort of product may be expensive. There is fierce competition in the industry for consumer loyalty, so products that do not deliver promised results quickly are sidelined.

Go online to find goji-berry serums and to check the credentials of companies that produce them. There are many customer reviews posted on sites that are not directly connected to a manufacturer. There may be samples to try or trial-period money-back guarantees that you can take advantage of in trying to make a choice.




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